46 Headlines copywriting formulas with Examples

Headlines are one of the most important parts of your content. Without a compelling headline, even the most comprehensive blog post will go unread. There are a number of ways you can write headlines. Here are some of the best ones:

  1. Who Else Wants __________?

Example:

  • Who Else Wants To Be A Great Copywriter?
  • Who Else Loves This Lead Generation Plugin?
  1. Little-Known Ways to ____________

Example:

  • Little-Known Ways to Generate Leads with Email Marketing
  1. Here's a Quick Way to _______________

Example:

  • Here's a Quick Way to Get More Leads With a Simple Plugin
  1. The Secret of _______________

Example:

  • The Secret of Growing Your Business by 100% with Email Marketing
  1. [Have a/Build a] __________ You Can Be Proud Of

Example:

  • Build a Landing Page You Can Be Proud Of
  1. Why __________ is The Kiss of Death For Your __________

Example:

  • Why Mistakes Are The Kiss of Death For Your Business
  1. [number] Ways To Get _______________ In [number of Days]

Example:

  • 3 Ways To Get More Customers in 1 Day
  • 10 Ways To Boost Your Leads in 24 Hours
  • 7 Ways To Sell More in 2 Weeks
  1. [number] Surprisingly Effective Ways To ______________

Example:

  • 7 Surprisingly Effective Ways to Make More Sales
  1. The ________________ That Wins Customers

Example:

  • The Email Marketing That Wins Customers
  • The Landing Page That Converts
  • The Sales Pitch That Sells
  1. How To Turn _______________ Into _______________

Example:

  • How To Turn Your Readers Into Customers
  • How To Turn Lists Into Sales
  • How To Turn Leads Into Money
  1. Don't Be Fooled By _______________

Example:

  • Don't Be Fooled By Other Email Marketing Companies
  • Don't Be Fooled By Other Lead Generation Companies
  1. Why You Never See ___________ That Actually Works

Example:

  • Why You Never See Copywriting That Actually Works
  • Why You Never See SEO That Actually Works
  1. These [number] Hacks Will Make You _________________ Like A Pro

Example:

  • These 5 Hacks Will Make You a Copywriter Like A Pro
  • These 2 Hacks Will Make You an SEO Expert Like A Pro
  1. ____________ is Bound To Make An Impact In Your Business

Example:

  • Email Marketing is Bound To Make An Impact In Your Business
  1. How To Create _______________ For [Your Topic, Niche, or Industry]

Example:

  • How To Create Landing Pages For Your Business
  1. ____________: The Secret To More Sales

Example:

  • Copywriting: The Secret To More Sales
  1. How To Create A ____________ You Can Be Proud Of

Example:

  • How To Create An Email Marketing Campaign You Can Be Proud Of
  1. The _______________ Mystery Revealed

Example:

  • The SEO Mystery Revealed
  1. Here's A _____________ For Your _______________

Example:

  • Here's A Landing Page For Your Email Marketing
  • Here's A Landing Page For Your SEO
  1. Here is a Method That is Helping ____________ To ____________

Example:

  • Here is a Method That is Helping Businesses to Get Customers
  1. Get Rid Of [Problem/Pain] For Good

Example:

  • Get Rid Of Bad Sales For Good
  1. Here's a __ Step Formula For _____________

Example:

  • Here's a 5 Step Formula for Getting Leads for Your Business
  1. [number] Surprisingly Effective Ways To ______________

Example:

  • 7 Surprisingly Effective Ways to Make More Sales

  1. The ________________ That Wins Customers

Example:

  • The Email Marketing That Wins Customers
  • The Landing Page That Converts
  • The Sales Pitch That Sells
  1. Want _______________? Avoid These [number] Mistakes

Example:

  • Want More Sales? Avoid These 10 Mistakes in SEO
  • Want More Visitors? Avoid These 3 Mistakes in Email Marketing
  1. Why You Never See ___________ That Actually Works

Example:

  • Why You Never See Copywriting That Actually Works
  • Why You Never See SEO That Actually Works
  1. These [number] Hacks Will Make You _________________ Like A Pro

Example:

  • These 5 Hacks Will Make You a Copywriter Like A Pro
  • These 2 Hacks Will Make You an SEO Expert Like A Pro
  1. ____________ is Bound To Make An Impact In Your Business

Example:

  • Email Marketing is Bound To Make An Impact In Your Business
  1. How To Create _______________ For [Your Topic, Niche, or Industry]

Example:

  • How To Create Landing Pages For Your Business
  1. Get Rid of [Problem] Once and For All

Example:

  • Get Rid of Unhappy Customers Once and For All
  • Get Rid of Unwanted Phone Calls Once and For All
  • Get Rid of Bad Customer Service Once and For All
  1. What I Learned From [Similar Experience]/ What I Learned From Having [number] [Things]

Example:

  • What I Learned From Having 3 Computers
  • What I Learned From Receiving 500+ Emails a Day
  • What I Learned From Dealing With 500+ Customers
  1. [Do something] Like [World-class example]

Example:

  • Think Like Elon Musk
  • Sell Like Steve Jobs
  1. The #1 Reason Why People Don't [Do Something] - And How To Fix It!

Example:

  • The #1 Reason Why People Don't Buy Your Product - And How To Fix It!
  • The #1 Reason Why People Don't Answer Your Call - And How To Fix It!
  1. [number] [item] [persona] Will Love (Hint: [statement])

Example:

  • 10 Products You Should Buy (Hint: You Probably Don't Know About Them)
  • 5 Ways Marketers Will Love to Get Leads (Hint: The Best Ones Are Almost Never Shared)
  • 5 Things People (Hint: You Will Never Hear Them Admit This to Anyone)
  1. The Secret History of [blank]

Example:

  • The Secret History of List Building
  • The Secret History of Email Marketing
  1. Want _______________? Avoid These [number] Mistakes

Example:

  • Want More Sales? Avoid These 10 Mistakes in SEO
  • Want More Visitors? Avoid These 3 Mistakes in Email Marketing
  1. _____________ is The New _____________. Here’s Why….

Example:

  • SEO is The New Inbound Marketing. Here's Why...
  1. [Number] [Do Something] Techniques You Can Use Starting Today

Example:

  • 7 Email Marketing Techniques You Can Use Starting Today
  • 5 Lead Generation Techniques You Can Use Starting Today
  1. Why You Should [Do Something]

Example:

  • Why You Should Invest in Copywriting
  • Why You Should Get a Copywriter
  • Why You Should Start Blogging
  1. [Number] Biggest [Topic] Mistakes You Can Easily Avoid

Example:

  • 7 Biggest Landing Page Mistakes You Can Easily Avoid
  • 5 Biggest Email Marketing Mistakes You Can Easily Avoid
  • 3 Biggest Lead Generation Mistakes You Can Easily Avoid
  1. How [Prominent Person] [Do Something] to [Get Some Result]

Example:

  • How Elon Musk Generates Leads to Sell More Cars
  • How Steve Jobs Generates Leads to Sell More Products
  1. How To [Do Something] Like [Prominent Person]

Example:

  • How To Generate Leads Like Elon Musk
  1. The Science of [Doing Something]

Example:

  • The Science of Copywriting
  • The Science of Lead Generation
  1. Unconventional Guide to [Doing Something]

Example:

  • Unconventional Guide to Generating Leads
  • Unconventional Guide to Emailing Your Leads
  1. Steps to [Problem]

Example:

  • 7 Steps to Less Customers
  • 5 Steps to More Customers
  • 3 Steps to More Sales